CONCEPT
District Taco is a fast-food restaurant that provides customers with an experience that always exceeds expectations, from their high quality ingredients, to their outstanding customer service. They serve quality Mexican (Yucatan style!) food that is fresh, healthy and highly customizable.
The new system aims to pay homage to the authentic Yucatan while keeping a vibrant and festive flair to a fast food chain. The entire branding system from logo mark to website keeps the color palette in mind as well as a grid structure to keep the identity seamless.
